We use cookies on this website to analyse browsing, help enhance your experience, provide social media features and for you to view embedded content such as videos. Please click accept if you are happy with our use of cookies. You find out more about how we use cookies in our Cookie Statement.

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.


A tipping point for ethical investing?

It is the question that has long troubled investors: can you do good and achieve good returns at the same time? As a growing body of evidence points to the fact that sustainable funds can outperform their peers, impact investing is seeing an unprecedented boom.

More information on the Triodos SRI funds available at: www.triodos.co.uk/SRI


The Triodos Socially Responsible Investment (SRI) funds and the Triodos Ethical Stocks & Shares ISA are offered to UK residents who are aged 18 years or over. Your capital is at risk as the value of your investment can go down as well as up and you may get back less than originally invested. Income is variable and not guaranteed.


Investors around the world are unleashing the power of capital to have a positive impact on the world.The UK investment market is no exception. Estimated to be worth some £15 billion in 2016, Triodos Bank’s latest Annual Impact Investing survey suggests that we are on the cusp of accelerated growth over the next decade. With a forecast of 173% growth, our analysis – in partnership with research firm Development Economics – predicts that the market is set to be worth a huge £48bn by 2027.

These are some impressive figures, but what’s behind this acceleration?

Drivers of growth

The research points to both appetite for more ethical investment opportunities among existing investors, and the rise of a new generation of socially conscious millennial investors. A fifth of UK investors are planning to invest in a socially responsible investment (SRI) fund in the coming years, rising to 47% amongst younger investors aged 18-34.

Though demand among investors is high, it appears that the sector needs to catch up. More than half of investors would like their money to support companies that contribute to making a more positive society and sustainable environment. But 73% of UK investors have never been offered ethical investment opportunities and 61% would not know where to go for more information on SRI.

Investors also crave more knowledge of what they are investing in and how their money is being used. Female investors in particular are looking for more transparency when investing, with three-quarters (74%) of women surveyed citing this as a key requirement. This is where Triodos Bank delivers, thanks to complete transparency about the organisations within the SRI Funds offered to UK investors.

The rise of ‘resist’ investing

The research also points to a new trend of ‘resist investing’, particularly among younger investors. A third of investors are motivated to invest in an ethical fund because of negative events in the news, rising to 56% of investors aged 18-34. This age group cites climate change-related disasters; the 2008 financial crisis; and the fossil fuel divestment movement as their biggest stimuli.

While the increasing popularity of impact investing is welcome news, it has also sparked debate regarding the rise of ‘impact-washing’ – or as the Global Impact Investing Network defined it, ‘the concern that misuse and dilution of the term impact investing will render it nearly meaningless’.

Indeed, according to our research, 45% of investors are worried that some investment funds labelled as SRI are in fact still investing in companies which have a negative impact on society or the environment. Over a third (39%) think SRI funds need to have a tighter criteria.

Bevis Watts, managing director of Triodos Bank UK, said: “Demographic changes, social media and awareness of the challenges facing our planet mean that investors are waking up to the fact that there really is no such thing as a neutral investment. Every investment has an impact on individuals, society and the economy.”

“The Socially Responsible Investing (SRI) market is growing quickly but we must be careful that it isn’t just labelled as sustainable investment on the surface. Otherwise it might come down to just doing things slightly less badly. A best-in-class investment in the tobacco or arms sector is not going to help make our society more sustainable. We encourage all investors to seek out funds that are not only best-in-class, but that apply strict sustainability criteria.”

“There is a real opportunity for investors to seize the power of money for positive change. Now is the time for the sector to step up to the plate and ensure that these opportunities are genuine, measurable and thoughtful.”


case study
HANNAH, Bristol

“I started investing with Triodos Bank because I wanted to see my money supporting causes and companies that I believe in. I was also keen to actively avoid investing in companies I disagreed with or ones that have a negative social or environmental impact.

Investing with Triodos made sense to me because I get a good return on my investment and my money is having a positive impact and reflecting values”


What do you think of "A tipping point for ethical investing?"

Please enter a comment

Please enter your name

A female future for ethical finance? | The Colour Of Money | Triodos Bank 2 years ago

[…] Bank’s latest Annual Impact Investing Survey, added further fuel to this argument. Our research found that there is more desire among women for […]

Serena Inskip 2 years ago

“73% of investors have been offered ethical investments” – and most of them wouldn’t know where to go for information…. seems to be key. Wouldn’t it be a positive step for their to be legislation that no-one could invest in anything until their investment advisor had presented them with a form to fill in – asking for their preferences in terms SRI opportunities. When I went to King & Shaxson for ethical investments – that was the first step we took together. It really made me think carefully and constrctively!

Jonathan Chiswell Jones 2 years ago

Where can I find these funds, and how do they describe and decide their investment policies?

Reply to Jonathan Chiswell Jones
egrattan 2 years ago

Hi Jonathan – have a look on our website here: http://www.triodos.co.uk/SRI. There is a lot more information there about the funds, their performance and the background on how we decide on the investment policies behind them. Thanks

Jen 2 years ago

The sooner it comes the better. As ethical investments grows I do feel there must be strict controls about what qualifies as an ethical investment otherwise confidence in ethical banking could drop overnight with a bad story